Mayfair Quarters

Annoushka Jewellery

Annoushka Ducas MBE is one of the country’s leading fine jewellery designers who since 2009 has founded and run her eponymous jewellery company – Annoushka. Having trained at The Sorbonne her rise to prominence has been unconventional and in the late ‘80s a pair of fish cufflinks that she made for her Mother’s fish business, grew into a ground-breaking idea and global luxury brand – Links of London which was founded by Annoushka and her husband John Ayton. Links of London was one of the greatest success stories of the ‘90s – for the first time making luxury jewellery – predominately in silver, widely available and in 2006 when they sold the business, it was available in 25 countries.

With her new venture – Annoushka – who is passionate about jewels and colour – is determined that the same piece of jewellery can be formal or informal. There should be no boundaries in wearing diamonds with jeans and she understands that women look more and more for jewellery to be an expression of their personal identity. In 2012 Annoushka was awarded an MBE for her services to British jewellery, she takes an active role in developing new and emerging talent and has four children. Annoushka has two standalone stores in central London and is in every major department store